Accessibility statement
Accessibility statement for Natural Resources...
This is part of the content and publishing manual.
Content types are regularly reviewed and updated.
Last updated 21 February 2023.
Content needs to be published in a way that makes it easy for users to find.
Users come to our website with a specific task in mind. They want to get it done as quickly and easily as possible.
Our content types can help us decide:
Guidance helps users complete a task whether it is to find out something, tell us something, or apply for something.
People will be able to find, understand and use our content and services if they are built around users' tasks.
Content designers are responsible for how content is written and structured. Subject matter experts are responsible for the facts.
All content should have an evidenced user need.
Content will be written in line with the style guide and writing for web guidelines.
Get in touch with the digital team as soon you believe users need new or revised content.
We publish board papers and minutes on our website. We also publish meeting notes of several NRW forums.
To create papers that we can publish:
Send your accessible documents to the digital team using the content request form.
Corporate strategies, plans, policies and reports can:
Examples include:
All strategies, plans, policies and reports will be published as web content.
Content should follow our style guide and writing for the web guidelines. Read these to find out how to write your title, summary and body copy.
Remember to use sentence case for page titles and put the date in the title if the page is part of a series that has the same title, for example:
Annual report 2022
Annual report 2021
Annual report 2020
We publish consultations and public notices on both Citizen Space and our website.
Most consultations are published on Citizen Space, including:
We publish the following on our website:
Design consultations with a digital audience and digital responses in mind.
Do not create consultations for print and then try to shoehorn them into a digital tool.
This means:
If you must include documents, make sure they are accessible.
Work with your communications partner on any Citizen Space consultations.
Consultations and public notices are published in 'permits and permissions'.
Evidence reports we publish must be accessible whether they are produced by us, or commissioned by us and produced by others.
Document creators should follow our:
Blogging makes it easier to talk about our work, share information and connect with people who have a common concern.
It can help you raise awareness of new and existing services, highlight successes and things we’re learning, and start conversations with your users.
Use blogs for:
All content on our website should follow our writing for the web guidelines and style guide.
Blogging offers a personal way of engaging with people. They are written by named authors who put a face to what might otherwise be perceived as a faceless organisation. It’s this personal channel that, for users, adds credibility and a sense of openness.
This means you should write as you speak. Write as an individual, not as an impersonal organisation or team.
You should still follow the style guide but this does not mean you cannot be warm, candid or personal. You should be all of these things.
Blogs can - and should - spark conversations. This means being accountable for the things you write and working with the communications team to respond to any comments.
This will help improve our users’ experience with us and help us learn more about them.
After you write a blog, read it out loud to check it’s written the way you speak. Once you’re happy, always have someone else review it.
Your blog should have a title that tells readers what the post is about and entices them to read it.
Break up text with paragraphs, headings, images and bullet points to make the blog easier to read on a screen. Paragraphs no more than about 5 lines long are easiest to read.
Every blog should have at least one image. Images should:
If you use links, make sure they are embedded in the text. Avoid link text that says ‘Click here’ and phrase the link text in a way users will know what website they will be taken to if they click on the link.
At the end of your blog post, think about your call to action. This could, for example, ask your audience to:
Send your completed form and pictures to the communications team.
Author:
Blog title:
Blog content:
Closing summary or call to action:
Description of photos provided and details of anyone we need to credit:
Education resources for schools and other providers are published in Guidance and advice by the education team.
All content should follow the style guide and writing for the web guidelines.
Page titles must make sense. The title should provide full context so that a user can easily tell if they’ve found what they’re looking for.
'St Asaph flood 2012: education resources'
is better than
'St Asaph'
This is the text that will appear in an internal search result below the page link. It may appear in a Google result if we use it as the meta description.
Use this to help the user decide whether they should click the link and view the whole page.
The subtitle is one sentence and under 160 characters.
Images and videos must be accessible. For images, follow the guidelines set out in writing accessible documents guidelines.
The Web Accessibility Initiative (WAI) have a helpful guide for making audio and video media accessible.
Information about job vacancies, apprenticeships, placements, work experience and volunteering are published in 'About us'.
Job vacancies are published and removed by the recruitment team.
Other opportunities, like apprenticeships and volunteering, are published by the digital team.
We follow the style guide and writing for web guidelines including:
This is the text that will appear in an internal search result below the page link. It may appear in a Google result if we use it as the meta description.
Use this to help the user decide whether they should click the link and view the whole page.
The subtitle is one sentence and under 160 characters.